International Conference on Marketing Metrics and Performance Analytics
(ICMMPA - 27)

2nd - 3rd January 2027 Dublin, Ireland (Hybrid Event)

Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme organised around conference-aligned SDGs and their mapped Session Tracks.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 2–3 January 2027
Academic Scope 11 Tracks Conference Session Tracks
Agenda Structure 4 SDG Sessions SDG-focused technical sessions
Conference SDG Alignment 3 SDGs SDGs 8, 9 and 12
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

SDG-Based Agenda Structure

The conference-aligned SDGs are distributed across the four Concurrent Technical Sessions and show the conference's overall SDG alignment for each part of the programme. Session Tracks follow their own sequence and are scheduled once.

Day 01

Conference Schedule

2 JAN 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM
    8
    SDG-Focused Technical Session I

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 01
    Innovations in Marketing Metrics
    Track 02
    Data-Driven Decision Making in Marketing
    Track 03
    Key Performance Indicators in Business Analytics
  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM
    8
    SDG-Focused Technical Session II

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 04
    Predictive Analytics in Marketing Strategy
    Track 05
    Operational Efficiency through Analytics Platforms
    Track 06
    Campaign Measurement and Optimization
  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
Day 02

Conference Schedule

3 JAN 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM
    9
    SDG-Focused Technical Session III

    SDG 9 · Industry, Innovation and Infrastructure

    3 TRACKS
    Track 07
    Market Insights and Consumer Engagement
    Track 08
    Business Intelligence in Marketing Analytics
    Track 09
    Strategy Optimization through Data Analytics
  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM
    12
    SDG-Focused Technical Session IV

    SDG 12 · Responsible Consumption and Production

    2 TRACKS
    Track 10
    Predictive Modeling for Marketing Effectiveness
    Track 11
    Business Optimization through Marketing Analytics
  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
Conference-Aligned SDGs The conference aligns with the following United Nations Sustainable Development Goals.
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production

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