SNRI

(ICMMPA - 27) | Hybrid Event
2nd - 3rd January 2027 | Dublin, Ireland

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International Conference on Marketing Metrics and Performance Analytics
(ICMMPA - 27)

2nd - 3rd January 2027 Dublin, Ireland (Hybrid Event)

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Call for Paper

The ICMMPA is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Data Analytics, Marketing, Business, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Key performance indicators for marketing success
  • Data-driven metrics for campaign evaluation
  • Impact of analytics on marketing performance
  • Case studies on effective marketing metrics
  • Challenges in measuring marketing effectiveness
  • Future trends in marketing performance analytics
  • Integrating customer feedback into metrics
  • Best practices for marketing performance measurement
  • Role of technology in analytics-driven marketing
  • Ethics of data use in performance analytics
  • Leveraging big data for marketing insights
  • Customer lifetime value as a performance metric
  • Social media metrics for brand evaluation
  • Innovations in marketing analytics technologies
  • Measuring ROI of digital marketing campaigns
  • Cross-channel performance measurement strategies
  • Utilizing predictive analytics for marketing success
  • Impact of market trends on performance metrics
  • Data visualization techniques for marketing analytics
  • Building a culture of data-driven marketing
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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