(ICBMSP - 26) | Hybrid Event
31st - 1st August 2026 | Vienna, Austria

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International Conference on Brand Management and Strategic Positioning
(ICBMSP - 26)

31st - 1st August 2026 Vienna, Austria (Hybrid Event)

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Call for Paper

The ICBMSP is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Brand management strategies in digital age
  • Impact of social media on brand perception
  • Consumer behavior and brand loyalty
  • Brand positioning in competitive markets
  • Role of storytelling in brand management
  • Innovations in brand communication strategies
  • Brand equity measurement and analysis
  • Crisis management in brand reputation
  • Sustainability and brand management practices
  • Impact of globalization on brand strategies
  • Brand management in emerging markets
  • Trends in luxury brand management
  • Role of influencers in brand marketing
  • Brand management and consumer trust
  • Impact of technology on brand engagement
  • Brand revitalization strategies for legacy brands
  • Ethical considerations in brand management
  • Future trends in brand management practices
  • Cross-cultural brand management strategies
  • Brand management in the context of e-commerce
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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