International Conference on Data Privacy and Ethics in Marketing Analytics
(ICDPEMA - 26)

29th - 30th October 2026 Florence, Italy (Hybrid Event)

Call for Paper

The ICDPEMA is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Ethical implications of data collection
  • Privacy concerns in marketing analytics
  • Consumer consent and data usage
  • Data security in marketing practices
  • Transparency in data-driven marketing
  • Impact of GDPR on marketing strategies
  • Ethics of targeted advertising practices
  • Balancing personalization and privacy
  • Data ethics in AI marketing applications
  • Consumer trust and data privacy
  • Crisis management in data breaches
  • Ethical frameworks for marketing analytics
  • Data ownership and consumer rights
  • Marketing analytics and ethical decision making
  • Role of ethics in brand reputation
  • Future of data privacy in marketing
  • Cultural perspectives on data privacy
  • Best practices for ethical marketing analytics
  • Consumer perceptions of data ethics
  • Challenges in maintaining data privacy
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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