(ICCRMR - 26) | Hybrid Event
21st - 22nd December 2026 | Kuala Lumpur, Malaysia

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International Conference on Customer Relationship Management and Retention
(ICCRMR - 26)

21st - 22nd December 2026 Kuala Lumpur, Malaysia (Hybrid Event)

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Call for Paper

The ICCRMR is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Strategies for improving customer retention
  • Customer relationship management technologies
  • Impact of loyalty programs on retention
  • Personalization in customer relationship management
  • Data analytics for understanding customer needs
  • Building emotional connections with customers
  • Challenges in maintaining customer relationships
  • Case studies on successful CRM implementations
  • Role of customer feedback in retention
  • Omni-channel approaches to customer management
  • Influence of customer service on loyalty
  • Retention strategies for subscription businesses
  • The psychology of customer loyalty
  • Innovative CRM practices in various industries
  • Impact of social media on customer relationships
  • Ethical considerations in CRM practices
  • Future trends in customer relationship management
  • Measuring success in customer retention efforts
  • Customer journey optimization for retention
  • Integrating AI in CRM strategies
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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