International Conference on Sports Marketing and Fan Engagement
(ICSMFE - 26)

21st - 22nd December 2026 Vienna, Austria (Hybrid Event)

Call for Paper

The ICSMFE is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Fan engagement strategies in sports marketing
  • Impact of social media on sports fandom
  • Brand loyalty in sports consumers
  • Innovative marketing strategies for sports teams
  • Consumer behavior in sports merchandise
  • Role of sponsorship in sports marketing
  • Digital transformation in sports marketing
  • Case studies in successful sports campaigns
  • Challenges in sports marketing research
  • Engaging diverse audiences in sports marketing
  • Future trends in sports marketing strategies
  • Influence of athlete endorsements on consumers
  • Community engagement through sports marketing
  • Measuring success in sports marketing initiatives
  • Ethics in sports marketing practices
  • Marketing strategies for major sporting events
  • Consumer insights driving sports marketing
  • Impact of technology on fan experiences
  • Cross-cultural perspectives in sports marketing
  • Building brand identity in sports industry
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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