International Conference on Data-Driven Advertising and Media Strategies
(ICDDAMS - 27)

2nd - 3rd January 2027 Vienna, Austria (Hybrid Event)

Call for Paper

The ICDDAMS is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Data Analytics, Marketing, Business, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Data-driven strategies in advertising
  • Impact of big data on media planning
  • Personalization in digital advertising campaigns
  • Analytics for measuring advertising effectiveness
  • Consumer insights for targeted advertising
  • Programmatic advertising and data utilization
  • Social media advertising strategies
  • Data privacy in advertising practices
  • Emerging trends in digital media strategies
  • Cross-channel advertising effectiveness
  • AI applications in advertising analytics
  • Consumer engagement through data analytics
  • Brand storytelling and data insights
  • Challenges in data-driven advertising
  • Impact of mobile advertising on consumers
  • Ethical advertising in the digital age
  • Data visualization in advertising strategies
  • Case studies on successful advertising campaigns
  • Future of data-driven advertising
  • Innovations in media buying strategies
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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