SNRI

(ICDDABV - 27) | Hybrid Event
5th - 6th January 2027 | Chengdu, China

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International Conference on Data-Driven Advertising and Business Value
(ICDDABV - 27)

5th - 6th January 2027 Chengdu, China (Hybrid Event)

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Call for Paper

The ICDDABV is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on E Commerce, Business, Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Impact of Data Analytics on Advertising
  • Consumer Behavior in Data-Driven Marketing
  • Measuring Business Value from Advertising
  • AI in Targeted Advertising Strategies
  • Trends in Programmatic Advertising Technologies
  • Data Privacy and Ethical Advertising Practices
  • Cross-Channel Advertising Effectiveness
  • Role of Big Data in Marketing Decisions
  • Emerging Metrics for Advertising Success
  • Personalization Techniques in Digital Ads
  • Social Media Influence on Consumer Choices
  • Ad Spend Optimization through Analytics
  • Case Studies in Successful Data-Driven Campaigns
  • Challenges in Data Integration for Marketing
  • Future of Advertising in a Data-Driven World
  • Consumer Trust and Data Usage in Ads
  • Innovations in Digital Advertising Platforms
  • Impact of Mobile Analytics on Advertising
  • Behavioral Targeting and Consumer Engagement
  • Data-Driven Strategies for Brand Loyalty
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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