International Conference on Promotions and Promotional Marketing
(ICPAPM - 27)

23rd - 24th March 2027 Bayamo, Cuba (Hybrid Event)

Call for Paper

The ICPAPM is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, E Commerce, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Innovative promotional strategies for brands
  • Impact of social media on promotions
  • Consumer behavior in promotional marketing
  • Measuring effectiveness of promotional campaigns
  • Digital tools for promotional marketing
  • Ethics in promotional marketing practices
  • Cross-cultural promotional marketing strategies
  • Trends in experiential marketing techniques
  • Role of influencers in promotions
  • Promotional marketing in the digital age
  • Sustainability in promotional marketing efforts
  • Integrating traditional and digital promotions
  • Promotional marketing for small businesses
  • Challenges in global promotional marketing
  • Case studies of successful promotions
  • Emerging technologies in promotional marketing
  • Customer loyalty through promotional strategies
  • Data analytics in promotional marketing
  • Future of promotional marketing trends
  • Legal considerations in promotional marketing
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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