SNRI

(ICRM - 27) | Hybrid Event
14th - 15th January 2027 | Athens, Greece

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International Conference on Relationship Marketing
(ICRM - 27)

14th - 15th January 2027 Athens, Greece (Hybrid Event)

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Call for Paper

The ICRM is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, Data Analytics, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Building long-term customer relationships
  • Role of trust in relationship marketing
  • Customer engagement strategies for relationship marketing
  • Impact of social media on relationship marketing
  • Measuring relationship marketing effectiveness
  • Challenges in relationship marketing implementation
  • Personalization in relationship marketing strategies
  • Customer retention through relationship marketing
  • Case studies in successful relationship marketing
  • Innovations in relationship marketing practices
  • B2B relationship marketing strategies
  • Emotional connections in relationship marketing
  • Role of CRM in relationship marketing
  • Relationship marketing in the digital age
  • Cultural differences in relationship marketing
  • Influence of customer feedback on relationships
  • Relationship marketing and brand loyalty
  • Ethical considerations in relationship marketing
  • Future trends in relationship marketing
  • Integrating technology in relationship marketing
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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