International Conference on Experiential Marketing and Customer Value
(ICEMCV - 27)

29th - 30th January 2027 Tegucigalpa, Honduras (Hybrid Event)

Call for Paper

The ICEMCV is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Experiential marketing and brand loyalty
  • Customer value creation through experiences
  • Impact of sensory marketing on consumers
  • Event marketing and brand engagement
  • Role of storytelling in customer experiences
  • Designing memorable customer experiences
  • Measuring customer experience effectiveness
  • Experiential marketing in digital environments
  • Customer journey and experiential touchpoints
  • Personalization in experiential marketing
  • Cultural influences on customer experiences
  • Innovative strategies for customer engagement
  • Role of technology in experiential marketing
  • Experiential marketing for brand differentiation
  • Customer feedback and experience improvement
  • Emotional connections in customer experiences
  • Experiential marketing in retail spaces
  • Future of customer experience strategies
  • Challenges in implementing experiential marketing
  • Experiential marketing and consumer behavior
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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