International Conference on Sport Management, Business and Marketing
(ICSMBM - 27)

23rd - 24th January 2027 Rome, Italy (Hybrid Event)

Call for Paper

The ICSMBM is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Sports Management, Business, Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Trends in sport marketing strategies
  • Impact of sponsorship on sports teams
  • Consumer engagement in sports marketing
  • Digital marketing in sports industry
  • Brand management in sports organizations
  • Role of social media in sports marketing
  • Event marketing strategies for sports
  • Fan loyalty and sports branding
  • Emerging technologies in sports marketing
  • Challenges in international sports marketing
  • Sports marketing analytics and metrics
  • Influence of athlete endorsements
  • Crisis management in sports marketing
  • Sustainability in sports marketing practices
  • Youth engagement in sports marketing
  • Cross-promotional strategies in sports
  • Globalization of sports marketing
  • Sports marketing and community engagement
  • Innovative advertising in sports
  • Future directions in sport marketing
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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