SNRI

(ICBTDA - 27) | Hybrid Event
20th - 21st January 2027 | Kisumu, Kenya

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+91 9344546233 | [email protected]

International Conference on Behavioral Targeting and Digital Advertising
(ICBTDA - 27)

20th - 21st January 2027 Kisumu, Kenya (Hybrid Event)

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Call for Paper

The ICBTDA is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Data Analytics, E Commerce, Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Behavioral targeting strategies in advertising
  • Impact of personalization on ad effectiveness
  • Ethics of behavioral targeting practices
  • Case studies in successful digital advertising
  • Using data for targeted advertising campaigns
  • Challenges in implementing behavioral targeting
  • Role of AI in digital advertising strategies
  • Consumer perceptions of targeted ads
  • Behavioral data collection methods
  • Future trends in digital advertising
  • Integrating behavioral targeting with analytics
  • Impact of mobile on behavioral targeting
  • Behavioral targeting in social media marketing
  • Measuring effectiveness of targeted campaigns
  • Behavioral targeting for customer retention
  • Best practices for ethical targeting
  • Using behavioral insights for ad creatives
  • Impact of ad fatigue on targeting strategies
  • Behavioral targeting in e-commerce advertising
  • Emerging technologies in digital advertising
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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