International Conference on Sports Marketing, Sponsorship, and Brand Management
(ICSMSBM - 27)

13th - 14th January 2027 Makati, Philippines (Hybrid Event)

Call for Paper

The ICSMSBM is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Sports Management, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Branding strategies for sports organizations
  • Sponsorship effectiveness in sports marketing
  • Digital marketing trends in sports branding
  • Consumer behavior towards sports brands
  • Role of social media in sports marketing
  • Case studies of successful sponsorships
  • Impact of athlete endorsements on brands
  • Building brand loyalty in sports fans
  • Innovative sponsorship activation strategies
  • Challenges in sports marketing today
  • Measuring ROI of sports sponsorships
  • Brand partnerships and collaborations
  • Emerging trends in sports marketing
  • Crisis management in sports branding
  • Globalization effects on sports marketing
  • Fan engagement through marketing campaigns
  • Ethical considerations in sports marketing
  • Future of sports sponsorship and branding
  • Brand storytelling in sports marketing
  • Role of analytics in sports marketing
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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