International Conference on Product Marketing and Marketing Techniques
(ICOPMMT - 27)

2nd - 3rd January 2027 Porto, Portugal (Hybrid Event)

Call for Paper

The ICOPMMT is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, E Commerce, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Innovative product marketing techniques
  • Consumer engagement through product storytelling
  • Impact of branding on product success
  • Digital marketing strategies for products
  • Market segmentation for product launches
  • Pricing strategies in competitive markets
  • Role of customer feedback in product development
  • Social media marketing for product promotion
  • Sustainable marketing for eco-friendly products
  • Influencer partnerships in product marketing
  • Data analytics in product marketing strategies
  • Cross-channel marketing for product visibility
  • Emerging trends in product marketing
  • Customer loyalty programs and retention
  • Crisis management in product marketing
  • Ethics in product advertising practices
  • Market research for effective product positioning
  • Impact of technology on product marketing
  • Brand ambassador strategies for products
  • Future directions in product marketing
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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