International Conference on Account-Based Marketing and Marketing Techniques
(ICABMMT - 27)

11th - 12th February 2027 Kosice, Slovakia (Hybrid Event)

Call for Paper

The ICABMMT is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, Accounting, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Account-based marketing strategies for success
  • Personalization in account-based marketing
  • Measuring effectiveness of account-based marketing
  • Challenges in implementing account-based marketing
  • Case studies of successful account-based campaigns
  • Role of technology in account-based marketing
  • Customer engagement in account-based marketing
  • Innovations in account-based marketing techniques
  • Cultural considerations in account-based marketing
  • Future trends in account-based marketing
  • Collaborative strategies in account-based marketing
  • Influencer marketing in account-based contexts
  • Ethical considerations in account-based marketing
  • Targeting strategies for account-based marketing
  • Account-based marketing in B2B environments
  • Digital transformation in account-based marketing
  • Best practices for account-based marketing
  • Personalization techniques in account-based marketing
  • Emerging trends in account-based marketing
  • Cross-channel strategies for account-based marketing
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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