SNRI

(ICCRMM - 27) | Hybrid Event
10th - 11th May 2027 | Putrajaya, Malaysia

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International Conference on Customer Relationship Marketing and Management
(ICCRMM - 27)

10th - 11th May 2027 Putrajaya, Malaysia (Hybrid Event)

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Call for Paper

The ICCRMM is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Marketing, Management, Human Resources, Business Ethics, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Customer relationship management strategies
  • Impact of technology on customer relationships
  • Personalization in customer relationship marketing
  • Customer loyalty programs and effectiveness
  • Data privacy in customer relationship management
  • Omnichannel strategies for customer engagement
  • Role of social media in customer relationships
  • Customer feedback and relationship management
  • Crisis management in customer relationships
  • Cultural differences in customer relationship strategies
  • Customer relationship management in e-commerce
  • Future trends in customer relationship marketing
  • Impact of AI on customer interactions
  • Customer experience and relationship building
  • Challenges in managing customer relationships
  • Customer segmentation strategies
  • Ethics in customer relationship marketing
  • Building trust in customer relationships
  • Measuring success in customer relationship management
  • Innovative tools for customer engagement
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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