International Conference on Global Trends in Data-Driven Marketing
(ICGTM - 27)

6th - 7th April 2027 Taichung, Taiwan (Hybrid Event)

Call for Paper

The ICGTM is committed to addressing global challenges through impactful research and sustainable solutions. It brings together researchers dedicated to advancing knowledge for societal benefit. Focusing on Data Analytics, E Commerce, Marketing, the conference promotes research aligned with global development goals and long-term sustainability. Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Data-driven marketing strategies
  • Impact of AI on marketing
  • Consumer behavior analytics
  • Personalization in digital marketing
  • Social media marketing trends
  • Big data in marketing decision-making
  • Ethics of data usage in marketing
  • Omnichannel marketing approaches
  • Influencer marketing effectiveness
  • Customer journey mapping techniques
  • Trends in content marketing
  • Marketing automation technologies
  • Brand loyalty and data insights
  • Cross-cultural marketing strategies
  • Impact of mobile marketing
  • Measuring marketing ROI effectively
  • Emerging technologies in marketing
  • Sustainability in marketing practices
  • Customer segmentation techniques
  • Future of data-driven marketing
Review & Publication

All submissions will be reviewed for their contribution to global impact and research quality. Accepted papers will be presented and considered for publication in reputed platforms.

Registration

Join participants from around the world by completing your registration and becoming part of a global research community.

Publication

Accepted papers will gain international exposure through conference presentations and publication opportunities.

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